Latest News

Using New Zealand
Trade Manual

New Zealand Trade Manual has been designed with travel industry professionals in mind.
  • Selling New Zealand provides you with handy sales tools, quick facts and latest news from the New Zealand travel industry.
  • Travel Planner makes planning New Zealand travel easy. Find itineraries, information on accommodation/transport and more.
  • About New Zealand has everything on New Zealand culture, nature, lifestyle, activities and events that make New Zealand a unique destination.

Feedback – Send us your comments about New Zealand Trade Manual.

Image: Tourism New Zealand, photo by Chris Sisarich

For centuries, the health properties of Rotorua’s geothermal mud have been known to Maori people. These days it is utilised in spa treatments – or visitors can simply enjoy the fun of immersing themselves!

Leave the ordinary world behind and explore a place where the hazards on the local golf course are bubbling mud pools. Watch a geyser erupt, pick your way around steaming hot pools, or visit a geothermal spa complex for a relaxing soak or Maori massage. Then take in a cultural experience, from a soul-satisfying forest walk with a Maori guide to a stirring powhiri followed by
a traditional hangi dinner.

Download the Rotorua section from New Zealand Trade Manual 2013

Rotorua (from New Zealand Trade Manual 2013) (1394)


Geothermal activity Rotorua lies atop a geothermal field that makes its presence known with incredible geysers, bubbling mud pools, hot mineral pools and silica terraces. Mount Tarawera A popular destination for hiking and flight-seeing with its multi-coloured crater and steep slopes offering fantastic views. Hot mineral bathing For centuries the geothermal waters of Rotorua have drawn bathers seeking indulgent relaxation and rejuvenation. Maori culture Rotorua offers a range of Maori cultural experiences unparalleled anywhere – taste a hangi, watch a cultural performance and historical re-enactment or try your hand at Maori crafts. Wildlife encounters Rotorua is home to several wildlife attractions, including a breeding facility for kiwi. Rotorua lakes The rolling hills around Rotorua shelter numerous picturesque lakes: Green Lake is closed to visitors, but Blue Lake, Lake Tarawera and Lake Rotorua are all enticing.


Rotorua Busy lakeside town with a deep cultural heart in a geothermal setting. Lake Rotoma Peaceful lake popular with New Zealand campers. Ngongotaha Tranquil trout fishing complements adrenaline-pumping activities of every kind.

Getting There and Around

Air Rotorua International Airport operates international flights to Sydney, Australia, and domestic flights to several New Zealand towns. The airport is 10 minutes’ drive from town. Road Rotorua is situated on the Thermal Explorer Highway. Centrally located, Rotorua is easily accessible from Auckland, the Bay of Plenty, Waikato and Taupo. It is 3 hours, 20 minutes from Auckland, 1 hour, 35 minutes from Hamilton and 1 hour, 15 minutes from Tauranga. Coaches provide regular regional services. Auckland to Rotorua [234 km; 3 hr, 20 min] Rotorua to Taupo [80 km; 1 hr, 10 min] Rotorua to Whakatane [85 km; 1 hr, 15 min] Rotorua to Tauranga [86 km; 1 hr, 15 min] Rotorua to Hamilton [108 km; 1 hr, 35 min] Rotorua to New Plymouth [299 km; 4 hr, 15 min] Within Rotorua there are taxis, shuttle buses and a metropolitan bus service.

Making the Sale

  • Rotorua features on the itineraries of most visitors – the combination of Maori cultural experiences, geothermal attractions, spas, and lakes and forest in the surrounding region makes it a good destination.
  • Its popularity ensures that Rotorua is well prepared for visitors, with lots of accommodation and plenty of attractions for a range of ages and budgets, including a gondola and wildlife reserves.
  • With its geothermal pools, Rotorua is a great place for your clients to relax, unwind and indulge in popular spa treatments.


Updates to your Inbox! Get our free New Zealand Trade Manual Newsletter.