Photo: Destination Queenstown


New Zealand Trade Manual is designed to assist you in planning and booking New Zealand travel experiences for your clients – ensuring they experience the very best of New Zealand’s landscapes and culture. From comprehensive background information about NZ to travel planning tips, as well as PDFs to download, a digital copy of the Trade Manual for your easy reference, and the latest news about the New Zealand tourism industry, New Zealand Trade Manual has everything you need to plan great travel in Aotearoa.

Photo: Bay of Plenty Tourism

North Island

The North Island is a mystical place of rolling hills, lakes and legends, steaming thermal pools, intriguing cultural experiences and sophisticated cities.

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Photo: Destination Queenstown

South Island

The South Island is a magical land where the air is pure and the lakes an unearthly shade of blue, watched over by mountains cloaked in forest.

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About New Zealand

Tips on selling New Zealand, planning tools and all of the essential information your clients will need for their New Zealand adventure.

Photo: Tourism Auckland

Selling New Zealand

Get ideas on ways to see New Zealand and find quick New Zealand facts – this section puts you in the know. You’ll also find tailored information on how to sell New Zealand.

Photo: Tourism Auckland

Travel Planner

No matter whether your clients ask for New Zealand itineraries or information on New Zealand accommodation, transport and tours – the answer is in Travel Planner.

Photo: Destination Fiordland

This is New Zealand

New Zealand has been welcoming the world for many, many decades – in the 19th century, the Māori people gained a reputation as particularly hospitable hosts – and its people know how to ensure visitors enjoy an unforgettable experience. From author Zane Grey’s books about the thrill of big game fishing in the Bay of Islands to Rudyard Kipling’s declaration that Milford Sound is the ‘eighth wonder of the world’, from A.J. Hackett and Henry van Asch putting Queenstown on the map as the ‘adventure capital of the world’ when they established the world’s first commercial bungy operation in 1988 to Sir Peter Jackson’s insistence on filming the world’s biggest films – The Lord of the Rings and The Hobbit trilogies – in the unparalleled natural landscapes of New Zealand, this is a place that inspires, excites and reinvigorates.

New Zealand Trade Manual Issue 16 Cover

New Zealand Trade Manual

The publication has long been a repository of incredibly useful New Zealand tourism and essential info. Within this publication you will find everything from tips on how to sell New Zealand to your clients, comprehensive background information about New Zealand, and advice on how to sell it as a destination through to travel planning tips and essential information on activities, luxury escapes, backpacking, bars and restaurants, accommodation, and itineraries, plus overviews on each region – it’s everything anyone needs to plan great travel and experiences in Aotearoa, and all in one handy place! Click to read it online, or download your copy of New Zealand Trade Manual


Find the answers to all your clients’ curly questions about New Zealand.

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Download a map of New Zealand featuring its cities, towns and highways.

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Reasons and seasons to visit New Zealand – you’ll find it all here.

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Discover a world of highlights to live, breathe and experience.

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Māori culture is a unique-in-the-world drawcard with rich traditions and offers a fascinating indigenous insight into New Zealand’s precious landscapes and wildlife.