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Using New Zealand
Trade Manual

New Zealand Trade Manual has been designed with travel industry professionals in mind.
  • Selling New Zealand provides you with handy sales tools, quick facts and latest news from the New Zealand travel industry.
  • Travel Planner makes planning New Zealand travel easy. Find itineraries, information on accommodation/transport and more.
  • About New Zealand has everything on New Zealand culture, nature, lifestyle, activities and events that make New Zealand a unique destination.

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Young Maori people discover their culture through kapa haka performance. Image: Tourism New Zealand, photo by Tim Whittaker

New Zealand is a destination that rewards exploration. Beyond the varied, world-famous scenery and exciting adventure activities are fine New Zealand wines, buzzing cities and indulgent spas.

Making the Sale
New Zealand Trade Manual Encourage visitors to think of New Zealand as a destination that can be enjoyed on holidays of ten to 14 days (or even shorter) – it doesn’t have to be reserved for a one-off expedition several months in duration.
New Zealand Trade Manual Trips that focus on a select group of regions rather than trying to cover the whole country tend to be more relaxing and enjoyable for the majority of clients.
New Zealand Trade Manual Tourism New Zealand research suggests that activities are the key driver of visitor satisfaction, so make sure you suggest – and book – a wide range of exciting activities to suit your client’s interests. There are plenty to choose from!

Good Reasons for Using an ITOC Inbound Tour Operator
New Zealand Trade Manual Easy bookings.
New Zealand Trade Manual Advice from the locals.
New Zealand Trade Manual Trusted service delivery.
New Zealand Trade Manual Specialised itineraries and incentives.
New Zealand Trade Manual Local guides and interpreters.
New Zealand Trade Manual Confidential tariffs and attractive volume rates.
New Zealand Trade Manual Total planning and coordination of tours.
New Zealand Trade Manual The most up-to-date information.
New Zealand Trade Manual Emergencies handled on the spot.

Explain to those seeking an escape from their daily lives about the opportunities for rejuvenation in New Zealand – tranquil wild places, indulgent food and wine, relaxing day spas, soul-satisfying Maori culture and the personal challenge of adventure activities.

Emphasise the good value of a visit to New Zealand by highlighting the strength of their home-country currency.

Express the fact that a visit to New Zealand need not be a once-in-a-lifetime visit that requires a month or longer. The benefits of taking time out from everyday life make even a shorter visit very worthwhile.

Visitors coming for a short visit can be encouraged to focus on just one or two regions – explain to them that the diversity of the nation’s landscape ensures that even within short driving distances, they can be experiencing a wide range of activities.

Clarify the fact that New Zealand is just a nine- to twelve-hour flight from many nations on the Pacific Rim and that New Zealand’s national airline has world-leading standards of comfort with lie-flat beds in Business Premium class and other innovations being rolled out on long-haul routes, such as the Premium Economy Spaceseat and the Economy Skycouch.

Emphasise the ease of travelling in New Zealand. As a first-world nation, the water is safe to drink, food and activities are regulated to ensure their safety, and the roads and infrastructure are well maintained. New Zealanders are renowned as being tolerant and friendly, meaning that visitors from different ethnic and religious backgrounds, and of different sexualities, will all feel welcome.

Tourism New Zealand Campaigns

South Island Road Trip Following the success of the 2011 South Island Road Trip the 2013 re-tread, launched in January, promotes self-drive holidays to the 18 – 29 and 50+ Australian demographics, injecting the campaign with the 100% Pure New Zealand branding magic.

100% Middle-earth, 100% Pure New Zealand Invoking the magic of Middle-earth, Tourism New Zealand’s Hobbit/Rings-based campaign, launched in August 2012, teamed stunning Kiwi countryside with Middle-earth themed narration. A collaboration between TNZ, Warner Bros. Pictures, Wingnut Films and Air New Zealand, the campaign follows the highly successful 100% Pure New Zealand campaign of 2000.

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