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New Zealand Trade Manual has been designed with travel industry professionals in mind.
  • Selling New Zealand provides you with handy sales tools, quick facts and latest news from the New Zealand travel industry.
  • Travel Planner makes planning New Zealand travel easy. Find itineraries, information on accommodation/transport and more.
  • About New Zealand has everything on New Zealand culture, nature, lifestyle, activities and events that make New Zealand a unique destination.

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Live entertainment in Queenstown. Image: Tourism New Zealand, photo by The Spire Hotel

Although justly famous for action and adventure, New Zealand boasts a wide range of other activities to keep visitors entertained from dawn till dusk … and beyond!

New Zealanders love to celebrate and your clients will find all manner of parties and festivals happening throughout the year. From wine, music, arts and crafts, sports, horse racing, dance and fashion to flowers, architecture, scallops and even huhu grubs, New Zealand loves to revel in its natural talents and bounty! So whether your clients’ interests run to fashion, music, food or sports, make sure their itinerary includes at least one or two New Zealand events.

Iconic Events

From the celebration of winter that is the American Express Queenstown Winter Festival (June) to the breathtaking Brancott Estate World of WearableArt™ (September) extravaganza of art adorning the human body and the high-fashion events that make up New Zealand Fashion Week (September), New Zealand hosts a range of iconic events. Music lovers flock to the National Jazz Festival in Tauranga (April) and the Bay of Islands Jazz and Blues Festival (August), while art buffs relish the Otago Festival of Arts in Dunedin (October), the Nelson Arts Festival (October) and WOMAD in New Plymouth (March).

New Zealand Trade Manual World Buskers Festival (Christchurch, Jan)
A ten-day frenzy of street theatre, clowns, acrobats and more. Indoor and outdoor, day and night events.

New Zealand Trade Manual Art Deco Festival (Napier, Feb)
Built in Art Deco style, Napier is the perfect place to celebrate the razzmatazz style of Art Deco.

New Zealand Trade Manual PASIFIKA (Auckland, Mar)
A kaleidoscope of cultural performances and events celebrating New Zealand’s Pacific roots.

New Zealand Trade Manual National Agricultural Fieldays (Hamilton, Jun)
1,000 exhibitors arrive in Hamilton for New Zealand’s biggest agricultural event.

New Zealand Trade Manual Brancott Estate World of WearableArt™ (Wellington, Sep)
Spectacular wearable creations in an amazing show.

New Zealand Trade Manual Oamaru Victorian Heritage Week (Oamaru, Nov)
The whole town gets out and about in period costume in the historic whitestone precinct.

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Food and Wine Festivals

Celebrate New Zealand’s cuisine at a food and wine festival. Many festivals combine delicacies for the taste-buds with musical treats for the ears, and they make for a great day out. Visitors with a sweet tooth will relish Dunedin’s Cadbury Chocolate Carnival, while wine buffs love events such as Toast Martinborough. A special highlight is the annual Hokitika Wildfoods Festival. A celebration of unusual ‘bush tucker’ stall holders at this unforgettable event offer anything from wasp larvae ice cream to huhu grubs!

New Zealand Trade Manual Hawke’s Bay Wine Festival (Hawke’s Bay, Jan)
A celebration of summer, wine and food, held in this sunny wine-growing district.

New Zealand Trade Manual Hokitika Wildfoods Festival (Hokitika, Mar)
An unforgettable event featuring totally unique foods sourced from the surrounding area!

New Zealand Trade Manual Bluff Oyster & Southland Seafood Festival (Bluff, May)
Celebrating the local delicacy – Bluff Oysters – at the start of the oyster season.

New Zealand Trade Manual Scallop Festival (Whitianga, Aug)
A celebration of Coromandel seafood and cuisine coinciding with the opening of the scallop season.

New Zealand Trade Manual Seafest (Kaikoura, Oct)
Kaikoura’s premier food and wine festival is an exciting celebration of the region’s abundance combined with live music.

New Zealand Trade Manual Toast Martinborough Wine, Food and Music Festival (Martinborough, Nov)
Wine, food and music event set amongst picturesque vineyards.

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Sports Events

Kiwi athletes stand tall on the world stage and if you’ve ever heard of the All Blacks, you’ll know that rugby is the big national game! Encourage your clients to catch a game at a stadium – or head to a pub and watch it on the big screen. Big events on the horse racing calendar are also de rigueur for the locals.

New Zealand Trade Manual Auckland Anniversary Day Regatta (Auckland, Jan)
Celebration of sailing on the Waitemata.

New Zealand Trade Manual Speight’s Coast to Coast (West Coast – Canterbury, Feb)
Competitors cycle, kayak and run across the South Island.

New Zealand Trade Manual NZI Sevens (Wellington, Feb)
This international seven-aside rugby tournament draws costume-bedecked fans from all over the world.

New Zealand Trade Manual Auckland Cup Week (Auckland, Mar)
Glamorous horse racing carnival featuring fashion, entertainment – and horses.

New Zealand Trade Manual New Zealand Cup & Show Week (Christchurch, Nov)
A major social event combining horse racing with fashion, food and agricultural events.

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