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Trade Manual

New Zealand Trade Manual has been designed with travel industry professionals in mind.
  • Selling New Zealand provides you with handy sales tools, quick facts and latest news from the New Zealand travel industry.
  • Travel Planner makes planning New Zealand travel easy. Find itineraries, information on accommodation/transport and more.
  • About New Zealand has everything on New Zealand culture, nature, lifestyle, activities and events that make New Zealand a unique destination.

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Luxurious bathing in natural geothermal pools, Rotorua. Image: Destination Rotorua

Indulgent New Zealand

If your clients are seeking an indulgent escape, look for opportunities to tempt their taste-buds with local delicacies, book them a once-in-a-lifetime flight-seeing trip, and help them discover the designer boutiques, gourmet cuisine and first-class activities of the Land of the Long White Cloud.

Making the Sale
New Zealand Trade Manual In New Zealand, luxury can be found in the most surprising places. Some of the nation’s most indulgent lodges are positioned well off the beaten track.
New Zealand Trade Manual Luxury can mean very different things for different people. Find out the priorities that will make the difference for your clients.
New Zealand Trade Manual Don’t settle for the standard option – look for upgrades and add-ons that will make the experience that much more memorable.
New Zealand Trade Manual Helicopter transfers are a very worthwhile option when time is short and your clients would rather spend their time at their destination.

After waking up in a tranquil sanctuary it’s time for your clients to explore New Zealand’s chic cities and great outdoors. Perhaps they would like to start their day in a coffee-scented waterfront café before exploring
New Zealand’s boutique shopping and the creations of internationally lauded Kiwi fashion designers. At lunchtime a limo could whisk them out to one of the country’s renowned wineries for wine tasting and a vineyard meal in the sun. In the afternoon, your clients may want to sample some of New Zealand’s deluxe activities. A flight-seeing adventure or luxury boat cruise, for example, offers a whole new perspective on buzzing cities and stunning landscapes! To end the day in style, make sure your clients spoil their senses at one of the high-end restaurants or loungy bars they’ll find at premium locations in central cities or peaceful country settings.

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A number of tour operators specialise in offering premium tours of Aotearoa anywhere from the top of the North Island to the bottom of the South Island.


 Treetops, a luxury eco-retreat near Rotorua, is famed for its secluded native bush setting: staying here is a unique Kiwi experience. Image: Tourism New Zealand. Photo Fraser Clements.

Travelling in Style

A truly relaxing holiday doesn’t start only after your clients arrive in New Zealand. Make sure you have researched the options available to ensure your clients enjoy a pleasurable journey to their destination. Air New Zealand’s Business Premier class on its 747 and 777 aircraft boasts generous leather armchairs that convert to a comfortable lie-flat bed at the push of a button. Travelling in comfort ensures your clients’ travel experience starts on the right note.

If the idea of planning travel at the top end of the market sounds daunting, take the stress out of planning by leaving all the hard work to a specialist luxury tour operator. In New Zealand, there are tour operators who specialise in creating indulgent itineraries; chartering fixed-wing planes, helicopters and yachts, and arranging limousine transfers and dinner cruises. They can custom-design an exclusive itinerary to suit your clients’ preferences and employ knowledgeable personal guides who will show your clients the best in sightseeing and first-class activities.

When it comes to entertaining your clients, consider flight-seeing adventures, guided fishing tours or golfing on one of New Zealand’s exclusive golf resorts. For a different take on sightseeing, look at the options for tours with a Maori guide. Maori people convey their deep spiritual relationship with the natural environment, offering an insight into the land’s history and traditions as well as the culinary and spiritual properties of native flora and fauna.

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Exquisite Exploration

When your clients are travelling around New Zealand, there’s no need for them to forgo five-star indulgence along the way. A number of tour operators specialise in offering premium tours of Aotearoa anywhere from the top of the North Island to the bottom of the South. Your clients will travel in style and discover the very best of the country with an expert guide. Simply Wild, for example, offers visitors to the Nelson region one- to four-day guided tours, which visitors into the wilderness in absolute comfort – sailing aboard a 50-foot yacht, heli-rafting or motor boating in Abel Tasman National Park. Alternatively, custom-make a trip for your clients with chartered helicopter flights or a luxurious cruising vessel.

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Gourmet New Zealand

There are many ways to experience the full flavour of New Zealand cuisine. Your clients can, of course, book a table in one of the country’s top-notch restaurants, some of which are run by celebrity chefs. Suggest that they try crayfish (Rock Lobster) at Auckland’s Viaduct and New Zealand King Salmon at Wellington’s waterfront, or choose a tender rack of Canterbury lamb at an exclusive venue in Christchurch’s Merivale. Southland is famous for succulent Bluff Oysters, while a West Coast delicacy is whitebait, and The Coromandel and Marlborough serve delicious Green-lipped Mussels. Gourmet cheeses, oils and honey are other treats to look out for. To accompany the cuisine, each region in New Zealand has refined wines on offer. A wide range of terroirs makes for unparalleled variety and internationally lauded wines. To get the full experience, book a wine guide who will introduce your clients to Hawke’s Bay’s complex Cabernet Merlots, Marlborough’s crisp Sauvignon Blancs and Central Otago’s full-bodied Pinot Noirs.

A very different treat for your clients is a Maori hangi; food cooked in an underground oven. The distinct earthy flavour of the slowly cooked meats and vegetables is a sensory delight! Rotorua is New Zealand’s hangi capital, but visitors can take part in this cultural experience all around the country. Often hangi are combined with performance art, making the meal part of an entertaining and interesting evening.

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Retail Therapy

New Zealand offers designer boutiques and top-notch galleries well-stocked by local designers and artists. Visitors can browse Auckland’s Parnell, Newmarket and Ponsonby; Wellington’s Golden Mile, Lambton Quay; and Christchurch’s High Street and Merivale boutiques. Known as New Zealand’s creative heart, Dunedin is home to a high density of internationally renowned Kiwi designers and is a highlight for the fashion-forward. If your clients would like to take home a piece of authentic New Zealand or Maori art, they’ll find galleries and workshops scattered the length of the country. They are perfect places to purchase art, jewellery or sculpture.

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Savouring Wine Country

In recent years, New Zealand has developed a major reputation for producing wines of note. Particularly renowned are the Sauvignon Blancs of Marlborough and the Pinot Noirs of Central Otago and Wairarapa, but every wine region has its own particular treasures. Other good areas for wine lovers to explore include Waiheke Island, Hawke’s Bay and Canterbury. Follow the Classic New Zealand Wine Trail from Hawke’s Bay through Wairarapa to Marlborough in the South Island for the perfect introduction to great New Zealand wine. Martinborough Wine Village in Wairarapa is an essential stop for wine connoisseurs.

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