Come on a second Great Adventure

06 March 2014

Calling adventure and outdoor tourism operators: you’re all invited to attend the Tourism Industry Association’s The Great Adventure 2014, set to be held in Wellington on 19-20 June.

Following the success of last year’s inaugural Great Adventure, planning is well underway for this industry event that brings together operators and others from around the adventure and outdoor sector to share their experiences, and collectively tackle the challenges of building a strong, unified and prosperous adventure tourism sector.

2014 will be a pivotal year for the sector, as the new auditing regime is implemented. Attendees will discuss issues immediately facing the sector, as well as having opportunities to learn new ideas and skills with instant practical application for their own businesses.

The programme kicks off with a networking function on the evening on Thursday 19 June, followed by a full day of workshops, presentations and discussions on Friday 20 June.

Last year’s delegates were enthusiastic about the event:

“I wrote 15 pages of notes and almost ran out of paper! It truly was highly valuable information for me. Best conference I have been to – I learned something from every speaker/workshop.” – Amanda Pearson, Auckland Adventure Jet

“I came away with practical ideas to put in place in our own business, some wonderful connections with other operators and organisations around New Zealand and a better understanding of the adventure regulations and the need for action in this space.” – Juliet Gibbons, Wilderness Guides Marlborough Sounds

“Very relevant to our small business, with an excellent outdoor safety bias.” – Stewart Barclay, Adrift New Zealand

Programme details and registration for The Great Adventure 2014 will be available very soon – keep an eye on the association’s website at for more information.