New Zealand is a destination that rewards exploration. Beyond the varied, world-famous scenery and exciting adventure activities are fine New Zealand wines, buzzing cities and indulgent spas.

Encourage visitors to think of New Zealand as a destination that can be enjoyed on holidays of ten to 14 days (or even shorter) – it doesn’t have to be reserved for a one-off expedition several months in duration.
Trips that focus on a select group of regions rather than trying to cover the whole country tend to be more relaxing and enjoyable for the majority of clients.
Tourism New Zealand research suggests that activities are the key driver of visitor satisfaction, so make sure you suggest – and book – a wide range of exciting activities to suit your client’s interests. There are plenty to choose from!

Easy bookings.
Advice from the locals.
Trusted service delivery.
Specialised itineraries and incentives.
Local guides and interpreters.
Confidential tariffs and attractive volume rates.
Total planning and coordination of tours.
The most up-to-date information.
Emergencies handled on the spot.

Explain to those seeking an escape from their daily lives about the opportunities for rejuvenation in New Zealand – tranquil wild places, indulgent food and wine, relaxing day spas, soul-satisfying Maori culture and the personal challenge of adventure activities.

Emphasise the good value of a visit to New Zealand by highlighting the strength of their home-country currency.

Express the fact that a visit to New Zealand need not be a once-in-a-lifetime visit that requires a month or longer. The benefits of taking time out from everyday life make even a shorter visit very worthwhile.

Visitors coming for a short visit can be encouraged to focus on just one or two regions – explain to them that the diversity of the nation’s landscape ensures that even within short driving distances, they can be experiencing a wide range of activities.

Clarify the fact that New Zealand is just a nine- to twelve-hour flight from many nations on the Pacific Rim and that New Zealand’s national airline has world-leading standards of comfort with lie-flat beds in Business Premium class and other innovations being rolled out on long-haul routes, such as the Premium Economy Spaceseat and the Economy Skycouch.

Emphasise the ease of travelling in New Zealand. As a first-world nation, the water is safe to drink, food and activities are regulated to ensure their safety, and the roads and infrastructure are well maintained. New Zealanders are renowned as being tolerant and friendly, meaning that visitors from different ethnic and religious backgrounds, and of different sexualities, will all feel welcome.

Tourism New Zealand Campaigns

South Island Road Trip Following the success of the 2011 South Island Road Trip the 2013 re-tread, launched in January, promotes self-drive holidays to the 18 – 29 and 50+ Australian demographics, injecting the campaign with the 100% Pure New Zealand branding magic.

100% Middle-earth, 100% Pure New Zealand Invoking the magic of Middle-earth, Tourism New Zealand’s Hobbit/Rings-based campaign, launched in August 2012, teamed stunning Kiwi countryside with Middle-earth themed narration. A collaboration between TNZ, Warner Bros. Pictures, Wingnut Films and Air New Zealand, the campaign follows the highly successful 100% Pure New Zealand campaign of 2000.