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In March 2010 Christchurch Airport has had the highest ever month of passengers in the history of the airport. The month broke several records for the airport, with a total of 557,748 passenger movements, the highest ever number of domestic passengers, and also a record number of international passengers.

“These record numbers are great news for our tourism industry, and show the strong appeal of Christchurch, Canterbury and the South Island as a destination,” said Christchurch Airport Chief Executive Jim Boult. “These statistics can also be seen as an indication that the travel industry is coming out of its worst recession.”

The March total of passenger movements is a 4% increase on the numbers for the previous year. Domestic passenger numbers are up 3% on March last year, and international passengers were up 6%. CIAL General Manager Marketing and Business Development, Gareth Owen, says the tourism marketing work done by the airport in conjunction with airlines and regional tourism organisations is clearly reaping results. “A thriving tourism industry brings benefits to a whole range of operators throughout the region and builds the reputation of Christchurch Airport as New Zealand’s tourism gateway. We work hard to grow aircraft movements into this region and will continue the momentum throughout the year.”

Boult believes the strong marketing approach of Christchurch Airport is recognised by the industry nationally and internationally. In 2009, Christchurch Airport won three International Routes Marketing Awards, as well as being awarded NZ Airport of the Year for its marketing strategy.

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